Codes and Conventions

Codes and Conventions are techniques used by someone creating a video, song or a written piece.They are used to show someone exactly what you are trying to put across, and get them thinking hgow you want it to be shown.
The codes and conventions in media can be separated into 3 distinct groups -
- Technical (camera techniques & shots),
- Symbolic (ie clothing, colours)
- Written and audio (music etc).
These give the text meaning and determine the response of the viewer. They can be used as a basis for simple text analysis. So in order to compose any work related to media you should condier these carefully.

An example of code and convetions is shown below in the video: